There have been signs of a new focus on newsletters at the Times for a while now. A new slate of newsletters, also announced Wednesday, will launch as subscriber exclusives they include new newsletters from linguist John McWhorter, sociologist and essayist Tressie McMillan Cottom, Anglican priest Tish Harrison Warren, longtime economics writer Peter Coy, and New York Times Magazine critic Jay Caspian Kang.Īpril 30, 2020Notably, the subscriber-only list does not include the Breaking News email or the business-focused DealBook or the uber popular daily newsletter, The Morning, which has a whopping 17 million subscribers. The existing newsletters going subscriber-only include Well, Watching, Parenting, Smarter Living, At Home and Away, On Politics, On Tech With Shira Ovide, On Soccer with Rory Smith, and those from columnists Jamelle Bouie, Paul Krugman, and Frank Bruni. “When we look at the intersection between our subscription model and newsletters, newsletters are already really important,” she said. “We see that almost half of subscribers open a newsletter in a given week, and people who do receive newsletters are far more likely to pay and to stay.” Which newsletters will be exclusive to subscribers? Alex Hardiman, chief product officer at the Times, described introducing subscriber-only newsletters as “both a retention play and a conversion play.” August 4, 2021The news org recently passed the 8 million subscription mark and, as executives have emphasized each and every quarter, the number paying for The New York Times is still a fraction of the 100 million people who have registered with their email at.
0 kommentar(er)
